Lyric Storyboard (Sabrina)

Lyric Timings (Sabrina)

David Bowie Fashion

(Instumental) (0:00-0:33)

There's a brand new dance (0:32-0:33)

But I don't know its name (0:33- 0:35)

That people from bad homes (0:40- 0:42)

Do again and again (0:42- 0:43)

It's big and it's bland (0:49- 0:50)

Full of tension and fear (0:51- 0:52)

They do it over there (0:58- 0:59)

But we don't do it here (0:59- 1:01)

 

Fashion, turn to the left (1:07- 1:08)

Fashion, turn to the right (1:09- 1:10)

 

Ooh (1:11 - 1:13)

Fashion (1:13- 1:14)

 

We are the goon squad (1:15- 1:17)

And we're coming to town (1:18- 1:19)

beep-beep (1:23- 1:24)

 

Listen to me, don't listen to me (1:41- 1:43)

Talk to me, don't talk to me (1:44- 1:45)

Dance with me, don't dance with me, no (1:46- 1:49)

beep-beep (1:50- 1:51)

 

There's a brand new talk (1:55- 1:56)

But it's not very clear (1:56- 1:59)

oh bop (1:59- 2:00)

That people from good homes (2:03- 2:05)

Are talking this year (2:05- 2:07)

oh bop (2:09-2:10)

Fashion (2:10- 2:11)

 

It's loud and tasteless (2:12- 2:14)

And I've heard it before (2:14- 2:16)

oh bob (2:16- 2:17)

You shout it while you're dancing (2:21- 2:22)

On the ole dance floor (2:22- 2:24)

oh bop (2:24- 2:25)

Fashion (2:27- 2:28)

 

Fashion, turn to the left (2:30- 2:32)

Fashion, right (2:33- 2:34)

Fashion (2:34- 2:35)

 

We are the goon squad (2:38- 2:40)

And we're coming to town (2:40 -2:42)

beep-beep (2:42- 2:43)

beep-beep (2:46- 2:47)

 

Listen to me, don't listen to me (3:04- 06)

Talk to me, don't talk to me (3:07- 3:08)

Dance with me, don't dance with me, no (3:09- 3:12)

beep-beep (3:12- 3:13)

beep-beep (3:17- 3:18)

 

oh bop do do do do do do do do (3:18- 3:22)

Fa-fa-fa-fa-fashion (3:22- 3:24)

Oh, bop, do do do do do do do do (3:26- 3:30)

Fa-fa-fa-fa-fashion (3:30- 3:33)

La-la la la la la la-la (3:35- 3:37)
 

Read more: David Bowie - Fashion Lyrics | MetroLyrics

'Fashion' Video First Ideas (Sabrina & Emma)

Fashion - David Bowie

Song Ideas and Ideas for Videos (Sabrina & Emma)

Bigmouth Strikes Again - The Smiths

• Close up of someone singing lyrics
• Sped up
• Comical video with comical lyrics

Fashion - David Bowie

• Painted hands (red) in green room, heartbeat
• Wardrobe - walk out in different outfits
• White dress - paint throwing
• Catwalk with dress
• Clap in corners of screen

White Town - Your Woman

• Film someone talking a mirror

Four Kicks - Kings of Leon

• Chav woman in daily life
• Chaotic - fast
• Scruffy text over edits

Boys Dont Cry - The Cure

• Close up of boys
• Tears - crying

Love is a Battlefield - Pat Benetar

• Girl power - hair flipping
• Paint throwing

I am the Walrus - The Beatles

• Hippy girl - 60's costume
• Animated colour flowers
• Town centre, contrast with normal people
• Background blurs out - colourful

Genre Research (Sabrina)

New Wave/ Pop:

A style of rock music popular in the 1970s and 1980s, deriving from punk but generally more pop in sound and less aggressive in performance.

The song 'Fashion' by David Bowie is part of the New wave movement, New wave music is an ambiguous category of pop or rock music from between the late 1970's to mid-1980's. New wave incorporates aspects of electronic and experimental music, mod subculture, disco and pop music. New wave began in the early 1970's and had grown in popularity till 1977 when new wave" had replaced "punk" as the definition of new underground music in the UK. New Wave's roots can be traced back to 1969, when David Bowie first released the song "Space Oddity". However New wave is seen as one of the definitive genres of the 1980's.

Sound of New wave:

The music had a twitchy, edgy feel to it. Fast tempos and choppy rhythm guitars were common features of the of the New wave genre. Melodies were mainly made by keyboards as this enabled the song structure to be more rigid. New wave vocalists have been described as sounding 'high-pitched, geeky and suburban.'

Conventions of New wave:

New wave was very stylized in music videos and the fashion was very typical of the 1980's some were more outrageous than others, for example David Bowie - Ziggy stardust, but the style mainly consisted of suits. skinny ties and lycra.

Prezi:

New wave style mood board:

New wave video examples:

Blondie - Call Me

Blondie was one of the most iconic artists in the 1980's and also helped pioneer the New wave genre. This is reflected in her very stylized video. She is dressed all in blue to connote sadness in relation to the lyrics. There is a lot of abstract shots to convey the 'emotions' of the song, this is very typical of this genre. The video starts in an urban setting with cars , there is also fast edits following a man doing pull ups and lifting weights this conforms to society's and a primal idea of an acctractive male by showing his strength.

The B-52s - Private Idaho

This music video represents New wave through the post modern style of the 1950's/1960's, there is a geometric colorful background made popular in the 1960's. They use this merge of pop culture in an ironic and exaggerated way for example the the 60' hair being bigger than usual. However there is still the generic convention of the New Wave as they have reused the retro conventions in a new and exaggerated way which is typical of /new Wave. The video is purely a performance with no use of narrative. It uses long wide shots of the band and mid close ups of the lead singer miming, which is a convention, whilst the drummer is in the background; this reinforces the the ideology of them playing and coming together as a band. their are various camera angles of the band performing throughout and the use of cinematography, when the screen is split, is suggestive of good and evil as their costumes are black and white referencing an angel and and a demon.

David Bowie - Life On Mars?


This is a performance of the song i which David Bowie is just seen miming the song, this is obviously a convention of music video's and there is no narrative within the video just performance and Bowie just exprsses the song through facial exprssions and his use of costume. However it does give a pretty strong representation of the genre through clothing, style and performance.

Genre - New wave/pop Moodboard (Emma)

Target Audience Research (Emma)

The target audience for the original song Fashion by David Bowie is mostly females of the ages 14-50. The wide age range is due to the younger females knowing him from his acting career in films like 'Labyrinth' and also his popular songs such as 'Changes' which has appeared in Shrek, and many more songs including Fashion, which is very popular. The elder women like this song as they not only grew up listening to Bowie and Ziggy Stardust as a hearthrob but his songs bring them back to the 80's, when his music was played everywhere. Bowie's fashion was seen everywhere in the late 70's early 80's, and now is only rarely seen in fashion magazines such as 'Vogue' - which women read.

Though the majority of 'Fashion's targetted audience is females, males who too enjoy music, fashion and glamour like this song. Many older men of the ages 30-50 like Bowie's music and this is because they too grew up idolising Ziggy and Bowie with popular songs such as 'Starman' raising the roof in the early 70's to late 80's - and with 'Fashion's arrival in 1980 on the album Scary Monsters (and Super Creeps), this hit was liked by many audiences. However, now in 2013, many of this generation are not aware of Bowie unless their mothers and grandmothers have passed on their liking for strange music.

Fashion - David Bowie lyrics analysis (Emma)

There's a brand new dance
but I don't know its name
That people from bad homes
do again and again
It's big and it's bland
full of tension and fear
They do it over there but we don't do it here

[CHORUS]
Fashion! Turn to the left
Fashion! Turn to the right
Oooh, fashion!
We are the goon squad
and we're coming to town
Beep-beep
Beep-beep

Listen to me - don't listen to me
Talk to me - don't talk to me
Dance with me - don't dance with me, no
Beep-beep

There's a brand new talk,
but it's not very clear
That people from good homes
are talking this year
It's loud and tasteless
and I've heard it before
You shout it while you're dancing
on the whole dance floor
Oh bop, fashion

[CHORUS]

Listen to me - don't listen to me
Talk to me - don't talk to me
Dance with me - don't dance with me, no
Beep-beep
Beep-beep

Oh, bop, do do do do do do do do
Fa-fa-fa-fa-fashion
Oh, bop, do do do do do do do do
Fa-fa-fa-fa-fashion
La-la la la la la la-la

-After analysing these lyrics I have an understanding of what we could include in the music video to this song. With lyrics such as "There's a brand new dance, but I don't know its name, that people from bad homes do again and again" this could be shown as people dancing in a way which is not usually seen, unusual. The type of people doing this dance are said to be 'people from bad homes' and instead of making an obvious 'tramp' styled person do the dance, we could use someone who isn't socially acceptable like a geeky type person, or an gothic, emo person - someone we would not see dancing usually.
-The lyric "Fashion! Turn to the left. Fashion! Turn to the right" could be shown as someone who IS socially acceptable - someone stylish, like a model, in nice clothes - turning once to the left, and then to the right. This could be done on a catwalk or somewhere else where models would be seen.
-"Listen to me - don't listen to me. Talk to me - don't talk to me. Dance with me - don't dance with me, no" is an almost indecisive lyric which could be visually shown through cuts of someone from the bad home - who wants to be listened to, spoken to and danced with, next to the stylish, fashionable person who doesnt want to be listened to, spoken to or danced with.
-"And we're coming to town, beep - beep" sounds like a car horn. This could be shown in a car in our music video.

Roles

Group: Sabrina Vizor & Emma Jackson

Narrative research - Emma (Done)
Genre research - Emma (Done)
Target audience research - Emma (Done)
Lyrics analysis - Emma (Done)
History of music video research - Emma (Done)
Lyrics timings - Sabrina (Done)
Lyrics Storyboard - Sabrina (Done)
Locations - Emma & Sabrina (Done)
Costumes of Characters - Emma & Sabrina (Done)
Props - Emma & Sabrina (Done)
Casting considerations - Sabrina & Emma (Done)
Drawn storyboard - Sabrina (Done)
Animatic - Sabrina (Done)
Shot list - Emma (Done)
Shooting Schedule - Sabrina (Done)
Photographic storyboard - Emma & Sabrina
Cinematography - Emma & Sabrina
Mise en scene - Emma & Sabrina
Editing - Emma & Sabrina

Music Video Analysis (Sabrina)

lily Allen - Smile

This song and video is about a stereotypical female at the end of a relationship being miserable and over emotional. The video starts with a cliché shot of lily sat on her bed looking sad and eating chocolate. This follows the stereotype that heartbroken women eat chocolate and ice-cream when they are sad.  It also keeps cutting to her and her ex-boyfriend to show what she was thinking about and who was making her so miserable. This could either appeal to other women who can relate or to a wider audience in an ironic way as it over exaggerates the conventions. It is conventional of the genre to see a woman acting this way.

She is sat in a red room this could be connoting love and passion but also pain; which is what the song lyrics are about. She is also wearing a green cardigan, this colour can connote envy or jealousy, and this also can link into the song lyrics as she said her boyfriend left her for another woman. Her social class can also be assumed as she is wearing big gold earrings and necklaces, this is stereotypical of people we associate as ‘chavs’.

The next section shows her outside leaning against a brick wall in a deprived urban area. This could be appealing to lower social classes, her target audience, as they can relate. This is also where the narrative of the video starts as pays one of her ‘friends’  as we later see him in the video beating up her ex-boyfriend. He then walks up to bunch of men wearing hoodies this suggests to the audience that they are dodgy sort of people as people in hoodies have connotations of being criminals.



Ed Sheeran - The A Team

The video for this song is about a prostitute living in London on the streets. The video begins with a girl mourning over the main character of the video. In the next scene we see the girl who was dead sleeping on a park bench, this shows the video is in non-chronological order of scenes as we have seen what has happened before it has. This is sometimes a convention of music videos with a narrative. She is then seen walking through the park smiling this is contrasted with her life as she is sleeping on a bench, cold and should be miserable. Her costume is stereotypical of a tramp and she is shown with holes in her tights and multiple coats on. She is also wearing hoop earring which suggests she is a chav or lower class. The video is also in black and white which could connote depression – lack of colour in life, or survival instincts – life is only about survival; (being a prostitute).

In the next scene she then shown being a stereotypical tramp begging on the side of the road, a speed up effect is then used in cinematography, this could suggest that time is moving faster for her. A close up shot of her face is then shown to show her crying, this is appealing to the emotional side of the audience.

She is then shown cleaning herself up in the mirror as in the next shot she is shown getting into a strangers car, walking into a hotel room and taking money out of a man’s pocket. This has told the audience in an obvious way what she is doing and what her life consists of. She is then seen handing her money over for drugs, this goes along with audiences expectations of prostitutes being on drugs and this media text reinforcing this idea again. Marxists would argue that the media text has done this to reinforce the idea that tramps are the dregs of society selling themselves for drugs.




Pulp - Common People

this song is about a class divide between the upper class and 'common people'. The main background of the video is a very stylised and colourful disco. A close up shot is frequentlty used of him miming the words all through the video as the narrative goes along with the lyrics of video. The video also follows the words of the lyrics, for example it mentions a supermarket and it cuts to, a very fake looking, one. The video looks very happy and colourful, showing the common peoples side of life, to make it look appealing. this contrasts to the reality of the working class. The expressions on peoples faces in the video also looks very fake like they're putting on a front pretending their life is better than it actually is.

in the video the lead singer, and main character in the narrative, is wearing an un-matching suit (maroon blazor, grey tye and black shirt)  this could represent the fact that he doesnt have much money. He also wearing sun glasses on his head with an otherwise formal outfit, this could that 'common people dont understand the conventions of upper class living and dont belong there.

In another scen he is shown in a typical, but overly happy, common street. This carries on the ideology that they are putting on a front. In the street scene a repeat effect is used to show people doing conventional thing on repeat such as kissing, hanging the washing out, reading a newspaper etc. This could be representing 'common' liofe is mundane and repetitive. The video also keep cutting back to the band singing and playing this is a convention of music videos along side the narrative.

Narrative Research (Sabrina)

Narrative Research

A narrative (or story) is any account of connected events, presented to a reader or listener in a sequence of written or spoken words, or in a sequence of (moving) pictures. A lot of music videos have a narrative or story usually to go with the lyrics of the song, this is a convention.

A narrative is a cause and effect, constructed through cinematography, mise en scene, editing and sound.

Media narrative theorists – Todorov, Vladimir Propp, Chris Vogler, Levi-Strauss.

 •·Todorov’s theory was equilibrium (everything is balanced) -> disequilibrium (disruption) -> re-equilibrium (new balance).

 •·Propp’s theory was 31 possible stages of functions. He believed there are 7 roles a character can have in a narrative (villain, donor, helper, princess, dispatcher, hero, false hero).

 •·Levi-Strauss’s theory was binary opposites; he figured that narratives rely on the conflict of binary opposites. Eg – Good vs evil, boy vs girl, protagonist vs antagonist etc. Links with our ideological values of how we feel we should perceive the world. Having opposites in a text enables climax and interest.

 •·Vogler’s theory emphasises the importance of mythic structure. 12 stages of a hero’s journey (normal world, call to adventure, refuse call, meeting with mentor, crossing first threshold, tests ((enemies)), approach to cave, fight, reward, way back, resurrection, return with reward).

Todorov theory is the structure that I will base the music video narrative upon -

 

Narrative of my music video in relation to Todorov's structure of a narrative:

Equilibrium = Girl is a geek and unfashionable

Disruption = Decides she wants to be fashionable (pretty) after seeing a fashion magazine

Quest = She searches for the perfect dress with help from fashion experts in hopes to be like the person in the magazine

Resolution = Makes her own dress in an arty abstract way (convention of music videos)

Re-equilibrium = Catwalk, everyone loves her new dress and look and she is happy again.

 

Fashion - David Bowie lyrics (Sabrina)

There's a brand new dance
but I don't know its name
That people from bad homes
do again and again
It's big and it's bland
full of tension and fear
They do it over there but we don't do it here

[CHORUS]
Fashion! Turn to the left
Fashion! Turn to the right
Oooh, fashion!
We are the goon squad
and we're coming to town
Beep-beep
Beep-beep

Listen to me - don't listen to me
Talk to me - don't talk to me
Dance with me - don't dance with me, no
Beep-beep

There's a brand new talk,
but it's not very clear
That people from good homes
are talking this year
It's loud and tasteless
and I've heard it before
You shout it while you're dancing
on the whole dance floor
Oh bop, fashion

[CHORUS]

Listen to me - don't listen to me
Talk to me - don't talk to me
Dance with me - don't dance with me, no
Beep-beep
Beep-beep

Oh, bop, do do do do do do do do
Fa-fa-fa-fa-fashion
Oh, bop, do do do do do do do do
Fa-fa-fa-fa-fashion
La-la la la la la la-la

Official A2 Brief (Sabrina)

Create a promotion package for the release of an album, include a music promo video, a cover for its release as part of a digipak (CD/DVD package) and a magazine advertisement for the didpak (CD/DVD package)

Music Video Inspiration Story Board (Sabrina)