Drawn Storyboard (Sabrina)

 

 

Focus Group (Emma)

1:What formal conventions do you expect from a music video?

2:What style of music video do you like? For example performance or narrative or abstract?

3:What do you understand of the genre new wave?

4:What artists would you associate with new wave?

5:Do you know who David Bowie is?

6:What songs do you know?

Video:

 

Focus Group (Sabrina)

I asked a group of my peers various questions on music videos and the lyrics of david 'Bowie's Fashion' these were my question

 

Has a music video ever persuaded you to buy and album?

Has a music video ever changed your perception of an artist or band e.g. Style, genre..

What aspects of music videos do you enjoy?

Do you think a music video should reflect the song?

These are the lyrics for Bowies Fashion, what do think these say about the fashion industry?

There's a brand new dance
But I don't know its name
That people from bad homes
Do again and again

It's big and it's bland
Full of tension and fear
They do it over there
But we don't do it here

Fashion, turn to the left
Fashion, turn to the right
Fashion

We are the goon squad
And we're coming to town

Listen to me, don't listen to me
Talk to me, don't talk to me
Dance with me, don't dance with me, no

There's a brand new talk
But it's not very clear
That people from good homes
Are talking this year
Fashion

It's loud and tasteless
And I've heard it before
You shout it while you're dancing
On the ole dance floor
Fashion

Fashion, turn to the left
Fashion, right
Fashion

We are the goon squad
And we're coming to town

Listen to me, don't listen to me
Talk to me, don't talk to me
Dance with me, don't dance with me, no

Fashion
Fashion

Fashion
Fashion

Fashion
Fashion

Fashion
Fashion

Video:

History of Music Video Research (Sabrina)

The trend of music videos began in the early 60's, this was the time of the 'music revelotion' when the music industry was booming and at the height of demand.

1963 - 'The Summer Holiday' was released which starred the artist Cliff Richard as the mian male role. And it also which featured the musical hit 'Summer Holiday' - Cliff Richard's well known songs. (Below)



1964 - The Beatles' first major motion picture, 'A Hard Day's Night' - Which starred the characters as themselves. It took the genre to new heights with their groundbreaking films for 'Strawberry Fields Forever' and 'Penny Lane' made in the early 1967 which used techniques like; dramatic lighting, unusual camera angles and rhythmic editing. These two landmark films were the first to purpose-made concept videos for many of their famous songs; shown in performances or abstarct ways to 'illustrate' the song in an artful manner - rather than creating a a film of a performance. (The Opening scene of ' The Beatles - A Hard Day's Night' is shown below which features the theme tune 'A Hard Day's Night'.


1966 - Bob Dylan's clip performing 'Subterranean Homesick Blues' The clip's ironic portrayal of a performance; featuring randomly celebrity Allen Ginsberg - in a non-performing role. Which was all filmed and performed in one single shot; with Bob Dylan holding certain lyrics on cards in a alleyway behind a theatre.


1982 - Micheal Jackson has been one of the most influencial pinoeers of music videos for example the music video 'thriller' had a narrative beyond the songs lyrics and made a short film in the time limits of a song unlike Cliff Richard in the early sixties who had songs in his film.

Performance:

This is when the artist/band is performing in front of a crowd or on their own. The video does not have a narrative and are hard for the audience to connect with the story and lyrics.

Narrative:

This is when the video shows what the lyrics are about, they usually try to get something across to the audience and are usually used if the song is long. Artists sometimes feature in their own narrative video, though some do not. Common in hip hop videos. Two types of narrative format, linear which is when the video shows the beginning, middle and end in order, and non-linear which is not in order.

Cameo:

This is when a star is shown in the video, this is used to promote the video, as it will appeal to people who like the star as well as people who like the artist and song.

Conventions of Music Videos:

Camera Shots - Close ups are used a lot in music videos to emphasise the emotion on the artists face, as they tend to support the lyrics. Mid shots too are shown often to show the location and the body language and even outfit of the artist as these are important in the representation of a music video as it all relies on how the artist wants to be portrayed to their audience.

Camera Movement - The camera often pans or tracks the artist as it shows that we as the audience are following their every move as they are often the main protagonist in their own video.

Mise en scene - This is important in a music video and it has to be thought out very well as it can make the artist look very bad if done wrong. The lighting, costume and props all fit into mise en scene, and if the artist wants to be portrayed in a sexual way then they will have something like red lighting - as the colour red connotes romance and passion. The props that they would use would be chains and they would be wearing hardly any clothing.

Sound - In most cases the sound is just the non-diegetic music with vocals, although in some cases the producers change the music video into a short film as well as a music video, this emphasises the chance of promoting the song and artist. An example of this is Michael Jackson's Thriller video.

Editing - Straight cuts are the most common type of edit in a music video because they allow a quick transition to each scene and it is not really noticed by the audience. However many music videos feature fade ins and fade outs as they create a different feel to a music video, they could for example be used if the narrative is about a dream.

Chosen Cast (Emma)

Lauren Boanas is our chosen leading female, this is because of her grade A* in GCSE Drama, which means that she will try her best to portray the character we want her to be. Her wide variety of clothes and costumes gives us a great choice of clothes and it is possible to add other styles to the video if needed. She works 9 to 5 Monday to Friday but is open to taking a few days off and spending her weekends for filming, which shows her commitment to the project.

Ellie Beaulah is the girl we have chosen to play the posing/dancing model on the FASHION magazine. She has to pose next to the green screen so that we are able to edit the usual conventions of a magazine front cover next to her, the initial idea for this scene is a moving magazine. She has previously attended dance classes and therefore has no problem with dance or any confidence issues. Her style and look is perfect for the role as she is petite and attractive like a general model for popular magazines. She has a lot of spare time out of college and therefore is accessable when we need her to shoot the scenes.

Casting Considerations (Sabrina)

The female protagonist (main role):

Abieey Weaver

Shoulder length black hair, hazel eyes, medium build. Even though her look really right for the role Abieey is very effervescent and confident and I feel she could play the role well, however we need someone who can play both a 'geeky' outcast and a confident front page model.

Positives - Abieey is good friends with Emma and Sabrina and is very reliable.
Negatives - Abieey doesn't live close to us and therefore will not always be available.







Emily Walker

Long dark brown hair, hazel eyes, petite build and tall. Emily's look is perfect for this role and I feel the costumes would look twice as good and exaggerated on her as she is tall and has long hair which would look better with the pig tails. She is very attractive and extremely confident. She is a fantastic actress and she got an A* in drama GCSE.

Positives - Emily is a good actress and is easily accessible to film.
Negatives - No negative reasons







Ellie Horner

Shoulder length brown hair, hazel eyes, petite build. Ellie has a very expressive face and would be very good at the role of the 'geeky' outcast, however even though Ellie is very attractive she doesn't really have the right look for the the modelling scene. She has big eyes and a filled out face and therefore could look too 'cute' when she is suppose to look fierce at the end.







Positives - Ellie has had some experience in acting.


Negatives - Ellie has a job and therefore is busy the majority of the time and not able to film.

The woman on the magazine:

Ellie Beaulah

Short red hair with fringe, blue eyes, strong cheekbones and jaw, petite and stands out from the crowd. However she is un-confident at times and may be hard to get the shots we need. The woman on the cover needs to look confident and professional so she may find this role quite difficult.

Positives - Ellie appearance fits well with the role.
Negatives - The green screen is required for this section and Ellie does not have many study periods at the same time as Emma or Sabrina, however after college sessions are possible.







Lauren Boanas

Long blonde hair, blue eyes, petite build and tall. Her look would be good for the role because she is attractive and photogenic. She has attended dance classes and her movement are strong and confident and therefore would look professional on the cover of the magazine.

Positives - Lauren's is confident and therefore does not mind doing poses for the magazine.
Negatives - Lauren doesn't attend college anymore and would find it difficult to find time to film.

Video Questionaire - Audience Research (Emma)

1:What formal conventions do you expect from a music video?

2:What style of music video do you like? For example performance or narrative or abstract?

3:What do you understand of the genre new wave?

4:What artists would you associate with new wave?

5:Do you know who David Bowie is?

6:What songs do you know?

7:These are lyrics for Bowie's 'Fashion' - what does these say to you about the fashion industry?

First Interview -


Second Interview -
 

Locations/Props/Costumes (Sabrina)

Locations -

Props -

 

Costume -

Multiple outfit changes in wardrobe representing trends - Goth, Hippie, Punk, Boy, Denim.