A narrative (or story) is any account of connected events,
presented to a reader or listener in a sequence of written or spoken words, or
in a sequence of (moving) pictures. A lot of music videos have a narrative or
story usually to go with the lyrics of the song, this is a convention.
A narrative is a
cause and effect, constructed through cinematography, mise en scene, editing
and sound.
Media narrative theorists – Todorov, Vladimir Propp, Chris
Vogler, Levi-Strauss.
•·Todorov’s theory
was equilibrium (everything is balanced) -> disequilibrium (disruption)
-> re-equilibrium (new balance).
•·Propp’s theory was
31 possible stages of functions. He believed there are 7 roles a character can
have in a narrative (villain, donor, helper, princess, dispatcher, hero, false
hero).
•·Levi-Strauss’s
theory was binary opposites; he figured that narratives rely on the conflict of
binary opposites. Eg – Good vs evil, boy vs girl, protagonist vs antagonist
etc. Links with our ideological values of how we feel we should perceive the
world. Having opposites in a text enables climax and interest.
•·Vogler’s theory
emphasises the importance of mythic structure. 12 stages of a hero’s journey
(normal world, call to adventure, refuse call, meeting with mentor, crossing first
threshold, tests ((enemies)), approach to cave, fight, reward, way back, resurrection,
return with reward).
Todorov theory is the structure that I will base the music
video narrative upon -
Equilibrium = Girl is a geek and unfashionable
Disruption = Decides she wants to be fashionable (pretty) after
seeing a fashion magazine
Quest = She searches for the perfect dress with help from
fashion experts in hopes to be like the person in the magazine
Resolution = Makes her own dress in an arty abstract way
(convention of music videos)
Re-equilibrium = Catwalk, everyone loves her new dress and
look and she is happy again.
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