The target audience for the original song Fashion by David Bowie is mostly females of the ages 14-50. The wide age range is due to the younger females knowing him from his acting career in films like 'Labyrinth' and also his popular songs such as 'Changes' which has appeared in Shrek, and many more songs including Fashion, which is very popular. The elder women like this song as they not only grew up listening to Bowie and Ziggy Stardust as a hearthrob but his songs bring them back to the 80's, when his music was played everywhere. Bowie's fashion was seen everywhere in the late 70's early 80's, and now is only rarely seen in fashion magazines such as 'Vogue' - which women read.
Though the majority of 'Fashion's targetted audience is females, males who too enjoy music, fashion and glamour like this song. Many older men of the ages 30-50 like Bowie's music and this is because they too grew up idolising Ziggy and Bowie with popular songs such as 'Starman' raising the roof in the early 70's to late 80's - and with 'Fashion's arrival in 1980 on the album Scary Monsters (and Super Creeps), this hit was liked by many audiences. However, now in 2013, many of this generation are not aware of Bowie unless their mothers and grandmothers have passed on their liking for strange music.
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